Much has been made of a recent report that shows Apple’s market share declining in the tablet industry. According to the report, which was conducted by the research firm Strategy Analytics, Apple’s market share in the fourth quarter of 2011 dropped over 10 percentage points from its 2010 level. Apple’s share this past quarter stood at only 57.6% of the market, even after the company posted strong holiday sales of the iPad 2. Android’s claim of the market, meanwhile, stood at 39.1% -- a significant increase from the 29% reported just one year ago.
Many analysts and consumers have treated the news as signs of Android’s rise and impending domination. According to this belief, Android’s lower-priced products have finally broken the spell Apple once held over the market, in a manner not dissimilar from what occurred in the smartphone industry, and the iPad can no longer be regarded as the preeminent and most valuable tablet product out there. This perception, in short, takes Android’s rise as an inevitable given, no matter how strong Apple’s product or digital marketing agency.
While it’s certainly possible that Android will someday overtake Apple, this outcome is by no means inevitable. In fact, all current signs suggest that it is unlikely. Here’s why:
Android Is Still Less Popular
While market share numbers are based off of the total number of tablets shipped, sales and product popularity are completely different issues altogether. And, on that front, it appears as though Apple still reigns supreme, as almost all of its shipments in the fourth quarter translated into sales. Android tablets, on the other hand, saw high shipments numbers but then a drop when it came to sales, meaning that many tablets sat on retail shelves and were never purchased.
The Kindle Fire Was No Competitor
Remember just a couple months ago, when the Kindle Fire was heralded as the product that could take down the iPad? Well, now the holiday season has passed and the Fire has hit stores and stockings nationwide. And guess what – all talk of a Fire-iPad competition has completely died down in the face of mixed Fire reviews and a drop-off in sales. Even when the Fire was selling like hotcakes it still took nothing away from iPad sales, according to industry and expert reports.
Looking Back v. Looking Forward
Attitudes among iPad and Android manufacturers also reveal much about how the two platforms stand in regards to each other. While Android is very much focused on correcting fragmentation issues and other problems with its product, Apple is already moving on and looking to the future. This was demonstrated recently with the education event hosted by Apple in New York. At the event, the company announced broad new initiates geared towards gaining control of the digital textbook sector. The iPad, clearly, is already moving on to bigger and better things.
While Android may be gaining market share by bringing new consumers into the lower-end tablet market, all other data and trends show that Apple remains the dominant player in the field – and that there should be no imminent shift in that paradigm. Someday, though, we can expect that Android will indeed catch up with Apple, just as it did to some extent in the smartphone market. And, just as in the smartphone market, this will likely lead to greater competition and innovation as a result.
* This is a guest article from Sam Peters (sam.peters1001@gmail.com)
Many analysts and consumers have treated the news as signs of Android’s rise and impending domination. According to this belief, Android’s lower-priced products have finally broken the spell Apple once held over the market, in a manner not dissimilar from what occurred in the smartphone industry, and the iPad can no longer be regarded as the preeminent and most valuable tablet product out there. This perception, in short, takes Android’s rise as an inevitable given, no matter how strong Apple’s product or digital marketing agency.
While it’s certainly possible that Android will someday overtake Apple, this outcome is by no means inevitable. In fact, all current signs suggest that it is unlikely. Here’s why:
Android Is Still Less Popular
While market share numbers are based off of the total number of tablets shipped, sales and product popularity are completely different issues altogether. And, on that front, it appears as though Apple still reigns supreme, as almost all of its shipments in the fourth quarter translated into sales. Android tablets, on the other hand, saw high shipments numbers but then a drop when it came to sales, meaning that many tablets sat on retail shelves and were never purchased.
The Kindle Fire Was No Competitor
Remember just a couple months ago, when the Kindle Fire was heralded as the product that could take down the iPad? Well, now the holiday season has passed and the Fire has hit stores and stockings nationwide. And guess what – all talk of a Fire-iPad competition has completely died down in the face of mixed Fire reviews and a drop-off in sales. Even when the Fire was selling like hotcakes it still took nothing away from iPad sales, according to industry and expert reports.
Looking Back v. Looking Forward
Attitudes among iPad and Android manufacturers also reveal much about how the two platforms stand in regards to each other. While Android is very much focused on correcting fragmentation issues and other problems with its product, Apple is already moving on and looking to the future. This was demonstrated recently with the education event hosted by Apple in New York. At the event, the company announced broad new initiates geared towards gaining control of the digital textbook sector. The iPad, clearly, is already moving on to bigger and better things.
While Android may be gaining market share by bringing new consumers into the lower-end tablet market, all other data and trends show that Apple remains the dominant player in the field – and that there should be no imminent shift in that paradigm. Someday, though, we can expect that Android will indeed catch up with Apple, just as it did to some extent in the smartphone market. And, just as in the smartphone market, this will likely lead to greater competition and innovation as a result.
* This is a guest article from Sam Peters (sam.peters1001@gmail.com)


































